Resume

Product Designer with 8+ years of experience designing cross-platform consumer experiences & growth-focused acquisition flows. Skilled in UX strategy, research & accessibility, with a track record of delivering measurable results. Collaborative leader who blends research, data, experimentation & cross-functional partnership to scale product adoption & evolve loyalty experiences.

About

Education

University of Michigan | Bachelor of Science in Information | School of Information, User Experience | September 2013 - April 2017

Tel Aviv University | Study Abroad | January - June 2016

Skills & Tools

User Experience | Interface & Product Design | Wireframing | Prototyping | Accessibility Design | Sketch | Figma | Invision | Mural | Adobe Suite | Final Cut X | HTML | CSS

Experience

Experience

Senior Product Designer

Resy - an American Express Company | April 2024 - Present

  • Lead product design for growth & platform initiatives in partnership with Amex, delivering high-impact experiences across iOS, web & Android

  • Define & execute Resy-Amex growth roadmap, establishing foundational acquisition strategies & launching 25+ initiatives across reservation flow, profile,

    payment methods & loyalty in close collaboration with Product, Engineering, Data, Marketing & Research

  • Championed & shipped “Remind Me Later” deferred engagement, aligning acquisition flows with real user behavior; drove 546% increase in new account

    acquisition & 30%+ engagement in first week

  • Own end-to-end UX across Resy → Amex cross-platform journeys, ensuring cohesive branding, accessibility & low-friction transitions; contributed to application

    pre-fill integration, increasing conversion by 49%

  • Led UX research & experimentation across acquisition & loyalty surfaces, combining qualitative & quantitative insights to refine placement strategy, messaging &

    copy; synthesized findings for Resy & Amex leadership to redefine team KPIs & overall company-wide acquisition strategy

  • Drove mobile-first approach informed by conversion data, prioritizing iOS while tailoring web & Android experiences based on engagement patterns, cardmember

    segmentation & cross-platform integration goals

  • Owned design updates & QA for Android app launch, partnering with engineering to ensure parity & quality; results included 180K downloads, 105K MAU, 29K

    signups, 40K bookings & 4.9 Google Play rating in first month

  • Lead improvements to authentication, onboarding & login flows, integrating Resy- Tock shared experiences to reduce friction, adding in email + code

    authentication, clearer success states & streamlined profile verification

  • Conducted Search & Availability research to inform joint MVP strategy, uncovering insights for smarter query detection, reducing decision fatigue, improving

    result clarity & laying groundwork for future AI-assisted search across new Resy- Tock experience

  • Expanded UX support to Amex Dining Concierge, leading initiatives to enhance reservation workflows for agents; improved efficiency & usability, decreased

    booking time for cardmembers & enabled more seamless, joint platform experience

Senior Product Designer

American Express | May 2022 - April 2024

Credit Card Shop Design: March 2023 - April 2024

  • Led design on enhancing partner benefits and the Business Rose Gold card launch, contributing to an anticipated incremental lift of $142 million in revenue

  • Led redesign of Delta Business credit cards in response to Delta SkyMiles rewards program changes, optimizing desktop and mobile, to highlight new benefits, enhance user experience, and drive business card acquisitions— contributing to an annual business impact of $50 million

  • Successfully launched revitalized, redesigned & upgraded 3 co-branded Delta Business Credit Cards, resulting in expected $50 million+ in revenue in first year 

  • Mentored & supervised junior designers, providing guidance & feedback to foster professional growth & development

  • Collaborated with designers, researchers, copywriters, marketing & product teams to develop consumer-centric, revenue generating experiences on a global scale

  • Created high fidelity mocks, prototypes and build kits, accounting for Amex Design Language System, branding & marketing preferences, & accessibility governance

  • Partnered with developers to ensure user experience designs are developed & launched seamlessly within the product timeline

  • Part of core working team to set the standard for usage of badges & tags across the American Express ecosystem

  • Implemented new patterns & components to be used across American Express shop design to save time on development

E-Apply Journey Design: May 2022 - March 2023

  • Lead UX designer for Australia, Canada, France & United Kingdom markets

  • Designed & uplifted credit card application journeys, contributing to an increase in submit rate of 7.5% & annual revenue of $1.2 million

  • Collaborated with researchers to design prototypes for extensive qualitative, quantitative & A/B testing research projects

  • Worked closely with compliance & legal teams to adapt to emerging international market regulations & laws

User Experience Designer & Technical Specialist

IBM | June 2017 - April 2022

Client Engineering Team

  • Partnered with IBM clients to identify their business needs, consult on best practices & leverage IBM technology to achieve their goals

  • Translated user needs into compelling, creative concepts using rapid prototyping, sketching, & storyboarding

  • Led ideation & brainstorming sessions, using design thinking methodologies, for client teams within the context of their business challenges to identify opportunities & generate big ideas to enhance their digital experiences

IBM Financial Services

  • Recognition Experience Honoree awarded in 2021 to top 2% of IBM employees honoring leadership & contributions to transform client experiences

  • Worked with sales teams to identify opportunities, understand customer requirements, & assist in selling products in complex technical environments working with 80+ companies

  • Created & presented custom demos of IBM Hybrid Cloud Management & Platform portfolio

  • Facilitated proof of technologies & concepts for Fortune 500 clients to provide technical understanding of IBM solutions

  • Served as liaison between IBM offering management team & clients to provide positive user experience in all areas through entire sales cycle

IBM Summit Program: June 2017 - December 2017

  • Completed IBM Global Sales School training in top 10% of class focusing on software demos & case study presentations